Created A Special Romance, HungryPanda Launched Pre-Mixed Cocktails

When thinking about Paris, people may have the thought of romance and passion. Paris and romance, they go together like champagne and oysters, café and croissants, jambon and beurre, which is why loved up couples make a pilgrimage to the French capital every year.

The Marais district in Paris is the most literary and fashionable neighborhood and cultural core gathering place, where you may pass by an artist or a big shot for a second, and immerse yourself in it, as if you will be rendered by a magical atmosphere, feeling as if you have become the same as the hipsters, walking with the wind, not panicking. If you’re not paying attention, you’ll probably miss this little fairy tale store, where you’ll never guess what surprises you’ll encounter at the next intersection, and what’s waiting for you. But on 21^st May, if you walked around at Marais district, you would not miss a pop-up store, created by Pop In Café and HungryPanda.

After a long period of lockdown, Paris has revived once again. People also go outside and seek a sense of warmth in the street. At this moment, the leading Chinese food and grocery delivery platform HungryPanda collaborated with Pop In Café to organize a pop-up store, launching special pre-mixed cocktails for customers.

HungryPanda launched four types of cocktails, based on different spirits, including Gin, Vodka, and China’s famous wine Maotai. HungryPanda named the cocktails with romantic books and films, staying with the romance theme of the pop-up store. It is worth mentioning that, HungryPanda has a special and exclusive partnership with Maotai, a distilled Chinese liquor brand, also being called China’s national liquor. Unlike other cocktails, Maotai provides a special and aromatic taste for the cocktails, enriching the flavors and lasting for a longer time. Maotai hopes to attract young consumers and change the brand’s image of being serious and middle-aged to a more interactive and trendier format to reach the local young generation in France.

The activity prepared 100 bottles of cocktails, and sold them very quickly. Chinese influencers and KOLs also came to the store for Ins, Weibo and WeChat social media. The pop-up store is a new experience for HungryPanda France to combine the consumers’ experience with offline interactions. The company will continue to work with more brands to bring more funs to Chinese consumers in Paris.