Connect with us


Helo celebrates ‘International Mother Language Day 2020 in partnership with FICCI-ILIA’



Helo, India’s leading regional social media platform, recently announced the launch of a comprehensive campaign – #MeAndMyLanguage, to celebrate ‘International Mother Language Day’ 2020. The 6 days long in-app campaign will run across all 14 Indian languages available on the platform, entailing interesting elements to celebrate the occasion with its vibrant community.

With a mutual endeavor of enabling a multilingual internet, while digitally empowering millions of people, Helo has also joined hands with FICCI-ILIA (Indian Language Internet Alliance) to host a Webinar which will be Live Streamed on Helo.

International Mother Language Day is observed to promote linguistic and cultural diversity and is celebrated on February 21 every year since 2000. It was first recognized in November 1999 when UNESCO brought the subject in the UN General Conference.  Helo makes for a perfect platform to celebrate the occasion with its localized regional content, embracing the powerful values of all cultures and traditions in 14 Indian languages.

Commenting on the initiative, Raj Mishra, Head of Creator Strategy and Growth, Helo, “Language is not just a means of communication but a device that provides identity to individuals and the community. We are extremely happy to partner with FICCI-ILIA and celebrate the diversity of Indian languages on this special occasion with our users. As a platform with a truly Indian soul, it is a constant endeavor to enable best possible resources of building a multilingual internet, especially for the new internet users.

Elaborating on the association and the campaign, Dr. Ajay Data, Co-Chair, ICT, and Digital Economy Committee, FICCI and Chairman-Universal Acceptance Steering Group said, “Understanding the importance of the occasion of “International Mother Language Day” FICCI-ILIA is happy to partner with Helo and also work with all stakeholders to bring the next Billion Indic-internet users online with a vision to develop language inclusive internet for all. We are glad that this occasion gives us the reason to once again strengthen the cause of developing a multilingual internet and helping millions of people become digitally empowered.”

The initiative is a part of Helo Care, a community empowerment initiative by Helo. As a part of the campaign, Helo invites users to delve into the beauty of their language with the hashtag #MeAndMy (name of the language) between 18th and 24th February 2020. The campaign unfurls a number of activities for the users to partake in and one such activity is the in-app quiz with hashtag #HeloOffBeat. 10 winners who truly understand the gist of regional language will win exciting prizes.

The campaign is slated to be concluded with a webinar on the 24th of Feb 2020, underpinning the importance of native language, in bridging India’s digital divide. Some eminent industry experts and esteemed dignitaries from academia and the government are expected as the panelists of the Webinar. Scheduled to be one long session, hosted in Hindi and English, the webinar will be hinged on the premise of ‘Linguistic diversity and multilingualism on the Internet in India’. The webinar shall be streamed live from a studio-setup on Helo App simultaneously.

I'm a gadget lover. A long time mobile lover and aficionado. A hotelier by education and Photographer by passion. Is that enough to describe me?

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


News2 weeks ago

Huawei launches Sound X Wireless Speaker!

Huawei has announced the Sound X – premium Bluetooth speaker at a global launch event of Huawei’s flagship P40 series....

News2 weeks ago

Huawei P40 series launched in China: Everything you need to know!

Huawei today announced the HUAWEI P40 Pro+, HUAWEI P40 Pro and HUAWEI P40, flagship smartphones. These latest flagships feature cutting-edge...

News2 weeks ago

Huawei rolls out doorstep repair service for its Smart Watch customers in India!

Huawei is not only appreciated for high-quality products but also for the company’s excellent after-sales services for its valued customers....

News3 weeks ago

Huawei Claims No. 1 spot in European Patent Office Ranking

Huawei claims the top spot in the European Patent Office (EPO) ranking for 2019. In a recent report published by...

News1 month ago

Huawei announces photography contest for Indian Photographers

To make this Holi even more vibrant and colorful for consumers, Huawei India, today announced an exciting photography contest. The...

News1 month ago

Huawei launched Huawei MediaPad M5 Lite 10 Premium tablet in India

Huawei India recently launched the Huawei MediaPad M5 Lite 10 in India. This tablet is set to disrupt the premium...

News1 month ago

OPPO Reno 3 launched with 44 MP + 2 MP Punch-hole camera and 4000 mAh battery

OPPO is all set to launch of OPPO Reno 3 Pro in India on 2nd March 2020. The world’s first...

News1 month ago

Helo now lets you connect with Celebrities and Top Creators across the world!

In a significant move to facilitate superior in-app engagement experience, Helo has announced the addition of a new feature. Named,...

News1 month ago

Huawei launched MateBook D 15 with Full View Display and latest hardware

Huawei Consumer Business Group today announced the launch of its all-new MateBook D 15. This laptop is targeted at young...

News2 months ago

Helo celebrates ‘International Mother Language Day 2020 in partnership with FICCI-ILIA’

Helo, India’s leading regional social media platform, recently announced the launch of a comprehensive campaign – #MeAndMyLanguage, to celebrate ‘International...