In a significant move to facilitate superior in-app engagement experience, Helo has announced the addition of a new feature. Named, ‘Helo Live’ to its wide portfolio of content generation tools. Launched in line with the platform’s commitment to enabling deeper engagement between fans and their favorite celebrities. This new live video streaming feature serves as a creative medium for them to interact with audiences.
This feature allows celebrities and popular creators to invite fans for a one-on-one chat during the live sessions. This basically helps them to connect with the audience. The feature was launched with Shraddha Kapoor as the first celebrity to go live on the platform. She shared insights on ‘How she maintains work-life balance’ and also connected with two of her fans for a one-on-one chat. Her Live video clocked over 20 million views on Helo.
Rakul Preet also took the platform to engage with her fans. Using this feature she spoke to many of her fans personally during the live session. Tiasa Ray, a popular Bengali language creator with over 350K following on Helo, used the feature to share her story about ‘How she met the love of her life on Helo’, with her followers.
Celebrities on Helo Live
Popular celebrities from the Indian film fraternity including Tiger Shroff, Shraddha Kapoor, Kriti Sanon, Mahesh Babu, Sunny Leone, Shilpa Shetty, Neha Kakkar, Neeru Bajwa and many more have joined the Helo community. The celebrities have been actively creating and posting exclusive content. They are keeping their fans updated around useful insights, including from their personal life. Through Helo Live, the platform elevated the engagement experience. This gives them an exclusive opportunity to personally interact with Helo’s diverse community of 50 million active users across 14 Indian languages.
All users who join the streaming can interact with these stars by asking questions through comments sections available in 14 Indian languages on Helo. They can also share reactions in the form of emoticons and stickers. The celebrities and popular creators can go live by simply tapping the ‘Live Button’ under creating a post section. Once they start streaming, their profile icon will have an outline effect and the window will reflect a creator or celebrity tag, indicating live video streaming.