Connect with us


How can you adapt as an SEO with the changes happening to Google Search



We know that SEO professionals have often relied on Google Search to get the most amount of traffic for their websites or apps. However, it is also a fact that not everything lasts and the same goes with Google Search as well. Recently, Google’s June 2019 Core update has caused serious problemsfor many major websites.

Also, Because Google is now moving away from being a Search company to a service-focused one, we will see some changes being made to its Search product too. Although Google Search is not going anywhere at the moment, Google is targeting its Search more towards ads.

If you are someone who is looking to move away from Google Search but not away from Google, you should have a look at Google Discover. Google Discover is not a new product at all but the engagement on Discover from Google has been steadily improving.

Also, Google brought Discover to its homepage and we know Google is accessed by Millions every day which means that visibility increases immensely when it is on the homepage. Apart from that, the update brought features such as topic headers, images, videos and other evergreen content to be visible on Google Discover.

This means that you can also post evergreen content and not just fresh content. On the hindsight, you would often be told that you need to post fresh content if you need to be on top of Google Search.

According to a study, 70% of YouTube watch time is because of the recommendations that its content recommendation engine gives and Google Discover is also one such platform. It offers users unique content according to their interests and recommends content that they are most likely to read. At the moment, Google Discover is nowhere near the 70% response rate like YouTube but it is still great for a new product.

Google Discover might currently have a rate of 5% for people reading content that its engine recommends. However, it is great even if it has 10% success rate in recommending the right content for the right audience. This also means that you do not have to rely much on SEO and can still get the traffic that you need.

This will also remove the need to search for relevant keywords because content gets recommended to you rather than you searching for the same as seen on Google Search. Now, we believe that this is the future of your SEO strategy and you need to place your content on Google Discover as early as possible to take its advantage.


Editor-in-Chief at DroidJournal. A tech-enthusiast, guitarist, and an anime fanboy!

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


News2 days ago

High Alert Issued Against Malware Attack on Crypto-Wallets

Security researchers have come across a new malware that is attacking bitcoin and litecoin wallets, InnfiRAT. It is a remote...

Leaks4 days ago

OnePlus 7T, 7T Pro and OnePlus TV arriving in India on September 26

OnePlus has revealed the date for its upcoming launch. The Chinese company teased the launch of a couple of products...

News6 days ago

Moto E6s launched in India at Rs 7,999, Motorola Smart TV starts at Rs 13,999

After a week of teasers, Motorola has finally unveiled their latest budget offering- the Moto E6s. The smartphone is basically a...

Leaks2 weeks ago

OnePlus 7T and 7T Pro upcoming launch: Design, Specs and Launch Date

OnePlus is all set to launch the OnePlus 7T and the OnePlus 7T Pro in the Indian market along with...

News2 weeks ago

Lenovo Z6 Pro, K10 Note and A6 Note devices launched in India

After keeping it low-key for almost a year, Lenovo is back with not one but three devices. Lenovo K10 Note...

News3 weeks ago

Apple iPhone 11 series to be unveiled on September 10

The time has finally come, September is just a few days away. Apple will be hosting an event on September...

News4 weeks ago

Motorola One Action with CinemaVision Display, Dedicated Action Camera launched in India

Motorola today launched its latest Android One smartphone, the Motorola One Action in India. The smartphone was unveiled in Brazil...

News1 month ago

Google ditches desserts as Q will be called Android 10

Google adopts a dessert naming scheme for every version of its Android operating system until now. Every time the company...

Leaks1 month ago

Realme XT with 64MP quad-camera setup launching in India in September

Realme today launched the Realme 5 Pro and the Realme 5 in India. At the launch event Realme announced the...

News1 month ago

Realme 5, 5 Pro with quad cameras launched in India

Realme today launched the Realme 5 series in India. The series consists of the Realme 5 and the Realme 5...