A survey conducted early in the year by a hospitality marketing firm named Lodging Interactive showed that more than 67 percent of customers end up booking a room after viewing a virtual tour of the hotel or getaway. To turn prospects into paying customers and have productions standing out, the content created must be informative, entertaining, and compelling.
1- Use of Panoramic Shots.
Using a 360-degree panoramic shot is among the many ways to capture your viewers’ attention fully. A while ago, these high-quality videos required many editing hours and expensive equipment to record the videos. However, technology has played a significant role in reversing this narrative. A smartphone camera with installed apps or attachments can easily film such a video. The wide-angled shots and videos are taken from the center of the hotel room and circled, showing all that is in the room from the bathroom entrance to the bed.
Creating panoramic videos entails taking lots of overlapping pictures and splicing them all together. If you are not confident enough to shoot the footage yourself, you can consult a videographer’s services from sites like Odesk or Elance.
2-Titles and Keywords.
It is useless to film a good video if it cant reach potential clients. Keywords are essential as they help customers find suitable videos on YouTube by simply searching for specific rooms by locations and tours. Your company website should have lots of video footage with the correct titles and keywords to help improve your feed and following online.
Softwares such as Google Keyword Planner will help you choose correct titles and keywords for your videos. The tool can compile previous historical information and help determine the effectiveness of specific keywords when searched by search engines. Have additional tags to include your zip code, street, brand name, state, and city.
3-Provide details.
Your video descriptions should always be as detailed as they can be. If the video shows a double room instead of a suite, the report should be well highlighted. Give information about the quality of room service offered, shuttle services if offered, and media options as necessary. The description should have a link to your other social media handles, company website, and a phone number to call directly.
Having a team that replies to customer’s comments and rating is necessary. By doing so, you engage your customers and increase their chances of booking a space.
4-Have a Back-Up.
Google, the internet’s most powerful search engine, powers YouTube, making YouTube reliable and effective. However, it is crucial to have a backup of all your content if an interruption occurs and your website or channel ends up being corrupted. When using an unlimited video editing service your videos will be backed up. It will make it easy to republish your data after such an occurrence. A cloud backup service will help make your data accessible to your other team members when needed. Uploading your content to other media handles such as Veoh and Flickr will help improve your Search Engine Optimization.