Connect with us


Record Producer Weku Did That on Entrepreneurship, Business and Beats




20 years ago, super producers like Timbaland, Pharrell Williams, Scott Storch and Swiss Beats just to name a few were getting paid over 100k for a beat, but since then times have changed and the cost for production has since dropped down with some producers to $0.00. Record producer Weku Did That shares some of his thoughts with us on how you can make money as a producer. Born Victor Onyenweaku, The Nigerian-American entrepreneur and University of Florida graduate majored in criminology while minoring in film and graduating with honors. He then went on to study for his master’s degree in business and entrepreneurship also at the University of Florida. He has been selling his services in the music and film industry professionally for almost 8 years, however he has been working as a record producer, cinematographer and creative director for 15+ years.

We asked what the process was for him when making the transition to selling your services as an entrepreneur? “When you decide that you no longer want to have a job where someone else makes your schedule, it’s a bit of a shock because you don’t necessarily know where to start. You don’t necessarily have to have a college degree to be a successful business owner, however the process might be a bit easier as far as navigating through the terrors that are investments, profits and losses. When you’re starting a business, no matter how much you try to foresee cost, I don’t think you can ever gauge your maintenance expenses for a business and depending on the business they can range from very little to a lot.”

Going further into cost, what would you say is the most expensive thing that you have purchased? He laughed and responded with, “Marketing”. Marketing is where most businesses fail. I failed horrendously at marketing when I first started because I would always try to cut my cost there. As a creative, the pressure of keeping up with the latest equipment versus buying what will get the job done at industry standard, versus just buying what your clients think is the industry standard is the hardest balancing act to hit. When it comes to being a producer figuring out what hardware to get and what plugins to buy, is difficult simply because you more than likely have friends that do the same thing and they want to steer you towards what’s best for them but you have to remember to have your own business model and what’s best for you won’t always be what’s best for everyone else. You can cut costs with equipment depending on where you are in your business model, but you can never cut costs with marketing.”

“Great companies like apple will run the same commercial over and over again simply because you can never over do the marketing even with your return customers, they always need reassurance in your product. Tapping in on the current state of music production and income that comes from it, would you consider it a viable source of income? People have to understand how the music industry works when it comes to getting a return. First off I feel like the time that you invest in it will always outweigh the return. However if you focus on all the different avenues that you can make money from your music I think you can make a very viable income from music. There is a lot of money to be made just from getting your music placed in movies or television, and beat leases are still a good source of income, along with selling sound packs. If a producer learns how to be a vocal engineer and mix his or own records that’s another way to make money, I mean it doesn’t have to come from just making beats.”

Any advice you can share with anyone trying to break into the business? “I would say be patient because Rome was not built in a day. Make sure you always have your paperwork in line, pay attention to your split sheets and your backend royalty percentages, make sure register your business as an LLC so you can protect yourself somewhat and get certain tax breaks, never cut cost on your marketing, establish important relationships business wise that will encourage growth because not every networking connect is worth it or for your success, don’t talk bad about anyone, keep your personal business experiences with people private and most of all remain creatively open.”





Editor-in-Chief at DroidJournal. A tech-enthusiast, guitarist, and an anime fanboy!

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Ratched Ratched
News17 hours ago

Ratched Season 2: Release Date, Trailer, and more!

Created by Evan Romansky, Ratched is a psychological thriller television series, made for Netflix. Aleen Keshishian, Margaret Riley, Jacob Epstein,...

Schmigadoon! Schmigadoon!
News17 hours ago

Schmigadoon! Season 2: Release Date, Cast and more!

Created by Cinco Paul and Ken Daurio, Schmigadoon! is an American musical comedy television series that premiered on July 16,...

The Umbrella Academy The Umbrella Academy
News17 hours ago

The Umbrella Academy Season 4: Release Date, Plot and more!

Created by Steve Blackman, The Umbrella Academy is an American superhero streaming television series based on the comic book series...

Physical Physical
News19 hours ago

Physical Season 3: Release Date, Trailer and more!

Created by Annie Weisman, Physical is an American comedy-drama television series. The executive producers of the show include Annie Weisman,...

Trying Trying
News19 hours ago

Trying Season 4: Release Date, Cast and more!

Created by Andy Wolton, Trying is a British comedy television series. The executive producers of the show include Andy Wolton,...

Mythic Quest Mythic Quest
News19 hours ago

Mythic Quest Season 4: Release Date, Plot and more!

Created by Charlie Day, Megan Ganz and Rob McElhenney, Mythic Quest is a comedy television series, made for Apple TV+....

Sweet Magnolias Sweet Magnolias
News19 hours ago

Sweet Magnolias Season 3: Release Date, Trailer and more!

Developed by Sheryl J. Anderson, Sweet Magnolias is an American romantic drama streaming television series. It is based on the...

The Witcher The Witcher
News19 hours ago

The Witcher Season 4: Release Date, Cast and more!

Created for Netflix by Lauren Schmidt Hissrich, The Witcher is a Polish-American fantasy drama television series. It is based on...

Virgin River Virgin River
News20 hours ago

Virgin River Season 5: Release Date, Plot and more!

Developed by Sue Tenney, Virgin River is an American romantic drama streaming television series. It is based on the Virgin...

The Crown The Crown
News20 hours ago

The Crown Season 6: Release Date, Trailer and more!

Created byPeter Morgan, The Crown is a historical drama television series about the reign of Queen Elizabeth II. Morgan also...