THE HYPE
A streetwear competition series of eight-part hosted by speedy Morman “The Hype” is set in the colliding worlds of streetwear, business, and culture where fashion visionaries must elevate their designs and entrepreneurial sense to avoid elimination while remaining authentic to their style and premieres Thursday, August 12, 2021, on HBO Max.
WHAT IS “THE HYPE”?
Produced by the Emmy-winning team at Scout Productions, the series will feature co-signers, including Grammy-nominated recording artist and designer, Offset; creative director and founder of Bephies Beauty Supply, Bephie Birkett; and Emmy nominated costume designer and renowned stylist, Marni Senofonte.
The panel of judges will critique the competing streetwear’s unique DNA, combining fashion, music, art, and lifestyle to refine the idea of a “runway” and the balance between art and commerce. The series will also feature special guests including A$AP Ferg, Cardi B, Dapper Dan, and Wiz Khalifa.
Scout’s David Collins, Rob Eric, and Michael Williams developed the series with Emmy winner Rachelle Mendez (Undercover Boss, Leah Remini: Scientology & the Aftermath). Collins, Eric, and Williams will also executive produce with Mendez, Jay Brown, and Tyran “Ty Ty” Smith. Emmy and Grammy-winning producer Rikki Hughes (HBO Max’s The Fresh Prince of Bel Air Reunion Special) will show-run and executive produce.
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