Upcoming Chicago MC ISA continues his breakout 2021 with another new track, “Every Time”

The year 2020 has given us a lot of hard times. With people losing their loved ones or getting diagnosed with the virus, the situation has been pretty much messed up. But that didn’t stop the artists from creating new melodies. The surroundings might be quite demotivating till now, but they do understand that this music can only keep the soul alive. Hence, Chicago’s ISA didn’t stop from releasing his new track “Every Time.” This is not just an ordinary song. It has got all the memories stored, taken from the dark hours of his life.

The rapper has released the new single which follows earlier this year’s releases like “First,” “Extra,” and “Killers Cry.”

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Every Time,” like most of his earlier work, is largely influenced by the time ISA spent behind the bars and the many talks he would have with his fellow cellmates. The idea behind the new single, which draws creative inspiration from musicians such as Nipsey Hussle, Jay Z, and Lil Wayne, is about existing with a philosophy of persistence and putting your all to whatever your endeavor is.

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When asked about “Every Time,” ISA said, “…when I got to prison, a lot of the older convicts talked about all their regrets and everything they wished they would’ve explored if they hadn’t landed inside.” So I told myself that if I made it, I would devote my entire life to music. The concept of ‘Every Time’ is essentially about consistency in anything and everything you do.”

If you are a sucker of hard feelings songs, then this one is for you. You can follow ISA on all the social media platforms and keep an eye on his next albums.