Marketing is a crucial part of any business because it is through marketing that you spread awareness about your brand, products, or services to existing and potential customers. Advertising and marketing aren’t new in the world of business, and neither is video marketing, but what is new is how powerful and dominant video marketing has become in the last decade. This article outlines what video marketing is and how you can use it to amp up sales and profits for your business.
What is Video Marketing?
Video marketing is promoting a product, educating customers about your brand or product, engaging existing customers, and reaching out to potential customers through video. Whether it is a full-length TV commercial or a five-second ad that plays before your YouTube video starts, video marketing is everywhere.
It was around 2017 that video marketing became the top marketing tactic among most firms worldwide. One source shows that 97% of marketers say that video has helped users gain a better understanding of their products and services.
Video Marketing Techniques
Narrate a Story
Before you make the video, plan what exactly it is that you want the content to convey. The best way to engage customers is through a story, so construct a story around the thing you want to sell. Videos aid storytelling much more than pictures or text. The better your customers understand the product and associate themselves with the brand, the more likely it is that they will buy.
One important parameter to consider here is the duration of the video, which depends on where you are going to share it. Hubspot recommends 2-3 minutes for a YouTube ad video, 30 seconds for an Instagram story, and one minute for a Facebook ad to get optimal customer engagement.
Video Editing Applications
If you can afford it, use professional equipment like a high-end camcorder. If that is not possible, you can always use video editing software to touch-up and enhance the video you create. From the basic pre-designed templates that most editors offer to 4K editing features that come with premium versions, you have a plethora of tools at your disposal.
You can also create segments of your video using specific editors like free intro makers, free outro makers, free invitation maker apps, and so on, based on the content of the video.
Additional Video Elements: Text, Sound, Graphics
Apart from the main content, you can include many extra elements in the video too. For example, if it is a silent video, you can sync a suitable audio track to play as the background music. A familiar tune or song can make people pay more attention.
Text blocks come in handy if you want to convey any information like product details, and importantly, the call to action (CTA). Use a memorable quote or tagline to convince the client to take the next step and add the relevant contact information too. Since most people are likely to view this video on their mobiles, add an option where the viewer can directly call your office with a single tap on the screen.
As mentioned earlier, video marketing trumps over other forms because it helps educate the customers better. Instructional or “how-to” videos serve this purpose by giving step-by-step guidelines on how the product or service works. Such videos make use of good-quality video editing as well as text elements.
Another way to take the customers through one step at a time is by using picture slideshows. The minor advantage here is that users can follow the instructions at their own pace instead of pausing or reloading the video every time. Slideshow makers provide templates with pre-set designs, transitions, and other effects to make an excellent guide.
Latest Video Marketing Trends
Two of the most innovative video marketing trends have been “shoppable” videos and 360-degree videos. Shoppable videos nudge the customer towards buying the product by directly linking the shop’s site to the video, making the shopping experience easier for the buyer.
360-degree video marketing is becoming popular with the advancement in AR (augmented reality) and VR (virtual reality) technologies. This method takes interactive videos to a whole new level, captivating the customers through the exciting experience the ads give. You may require some specialized editors to make such videos, but there is a lot of potential benefits.
Once you have made the video, read the next two points to get an idea of how you can improve the reach of your video.
The Power of Social Media
Social media was once a network for meeting new people and finding connections, but recently, it has also become one of the primary avenues for business promotions. Platforms like Instagram and LinkedIn encourage video marketing by making it easier for companies to post and for interested viewers to find what they want quickly.
The concept of Instagram stories, in particular, has been a significant influence. The 15-second video clips that you can share as stories on your company’s official page are short enough to hold attention and still convey the message about what you want to sell. If you are an ad publisher, Facebook ad templates, and similar templates for other social media will help you host ads in the respective platforms.
An Insivia report on video statistics claims that a website is 53 times more likely to reach the front page of Google if it includes video. Ultimately, how easily a customer can find your page or product online is a deciding factor in how good your business does.
Another tactic to boost your business through SEO is to use appropriate hashtags, particularly on social media. If you are making videos for YouTube, you must categorize them properly so that it is easier to search.
How Good is Your Video Marketing Campaign?
Video marketing has transformed the e-commerce domain in the last few years, and this is the best time for your company to try out new forms of advertising. Put your creativity to good use and make the most of the software tools available to you to make a fantastic video for your business. Remember that it is equally important to have quality content as it is to have extensive outreach.
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