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Huawei P40 series launched in China: Everything you need to know!

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Huawei today announced the HUAWEI P40 Pro+, HUAWEI P40 Pro and HUAWEI P40, flagship smartphones. These latest flagships feature cutting-edge designs with ground-breaking camera innovations. These innovations radically expand mobile photography and video capture possibilities. The Huawei P40 Pro will be available on shelves in Qatar on the 9th of April.

The HUAWEI P40 Series continues the series’ heritage of imaging excellence. The large 1/1.28-inch sensor has a binned pixel size measuring 2.44μm to massively boost light intake for enhanced low-light performance. The new periscope design realizes 10x true optical zoom. The HUAWEI P40 Series is powered by Kirin 990 5G and supports high-speed 5G and Wi-Fi 6 Plus.

Richard Yu, CEO of Huawei said, “The HUAWEI P Series has always been about innovative aesthetics and making premium imaging hardware accessible. The series always represents the very best of industrial design and technology. With an outstanding sensor, camera systems that we co-engineered with Leica, powerful chipset, the HUAWEI P40 Series exemplifies our focus. This results in offering an all-day Super Definition experience to help consumers realize their creative vision.”

Unprecedented design

The HUAWEI P40 Pro and HUAWEI P40 Pro+ boast the HUAWEI Quad-curve Overflow Display. Inspired by the art of motion, the display takes on a curved edge on all four sides, creating a shape that is reminiscent of water on the cusp of overflowing from the rim of a filled cup. The super-narrow bezels and streamlined round corners ensure an ergonomic hold and a near borderless look. The enhanced in-screen fingerprint reader offers 30 percent faster biometric authentication.

Available in three glossy glass finishes – Ice White, Deep Sea Blue, and Black. Also in and two innovative refractive matte glass finishes – Blush Gold and Silver Frost. The HUAWEI P40 Pro and HUAWEI P40 exude classical elegance from every angle. HUAWEI P40 Pro+ features an exquisite nano-tech ceramic back panel. This unique design comes in two iconic colors: Ceramic White and Ceramic Black.

All-day Super Definition photography

Embedded in the HUAWEI P40 Series is the advanced Ultra Vision Leica camera system, available in triple-camera, quad-camera, and Penta-camera configurations. The P40 delivers outstanding photographic results with ultra-wide-angle, wide-angle and telephoto lenses. The HUAWEI P40 Pro features an evolution of the Leica Quad Camera with a more powerful Ultra Wide Cine Camera and ToF Camera alongside 50x SuperSensing Zoom. P40 Pro+ lets consumers see the unprecedented with the SuperZoom Array, which supports 10x true optical zoom and 100x maximum digital zoom.

The HUAWEI Ultra Vision Sensor included in the full HUAWEI P40 Series is Huawei’s largest CMOS sensor to date. Measuring 1/1.28 inches diagonally, it supports pixel binning to achieve a pixel size of 2.44μm and Full Pixel Octa PD AutoFocus for high-speed focus at any time of day, while the HUAWEI XD Fusion Engine integrates and processes data from multiple cameras to generate a comprehensive improvement in picture quality.

HUAWEI P40 Pro brings faraway subjects up close with 5x optical zoom, 10x hybrid zoom, and 50x maximum digital zoom. The 5x Optical Telephoto Camera in the HUAWEI P40 Pro includes an RYYB color filter array to boost light intake. This improves the quality of zoomed shots. HUAWEI P40 Pro+ has a 100x SuperZoom Array with a new periscope design. This reflects light five times, extending the light path by 178 percent to support 10x true optical zoom. The optically stabilized Ultra Vision Wide Camera and SuperZoom Array work in tandem with AI to realize Triple OIS+AIS for vastly improved photo and video stabilization.

Tones, Colors, and AI of P40’s Camera

Skin tone and texture can be faithfully reproduced by a new Multi-spectrum Colour Temperature Sensor and the AI AWB algorithm boosts the color accuracy by 45 percent. Deep learning algorithms provide real-time portrait optimizations that enhance lighting and detail. HUAWEI P40 Pro and HUAWEI P40 Pro+ have a 32MP AF Camera and IR Depth Camera that support autofocus and Bokeh reproduction to deliver the same outstanding portrait effects that are signature to Huawei devices, as well as IR Face Unlock for device unlock even in low light conditions.

HUAWEI P40 Series also introduces HUAWEI Golden Snap. This includes AI Best Moment, a new smart photography feature that chooses the best frames from a Moving Picture. AI Remove Passerby and AI Remove Reflection can do away with unwanted subjects and glare from the frame. This allows users to easily enhance their images after the fact.

A powerful pocket-sized video camera

The 40MP Ultra Wide Cine Camera in HUAWEI P40 Pro and HUAWEI P40 Pro+ has a focal length that is equivalent to 18mm and a 1/1.54-inch sensor supporting the 3:2 aspect ratio. SedecimPixel Fusion Technology built into the camera to support 16-in-1 pixel binning. This helps in producing superpixels that measure 4.48μm to boost light sensitivity up to ISO51200. Also, sports 7680fps Ultra Slow-Motion video capture.

HUAWEI P40 Series supports real-time Bokeh effects for videos. Similar to the results of a wide aperture lens, this feature adds progressive Bokeh to help highlight the main subject of the footage. The telephoto camera can capture high-quality zoom footage as well as 4K time-lapse videos. Directional Audio Zoom, available on HUAWEI P40 Pro and HUAWEI P40 Pro+, allows users to zoom in on an audio source and amplify its sound at the same time.

An all-connected 5G powerhouse

The HUAWEI P40 Series is powered by Kirin 990 5G to deliver integrated 5G connectivity with the most comprehensive 5G band support, robust AI performance and power efficiency. Display responsiveness and gaming experience upgraded graphics rendering engine making the most of the 90Hz panel on the HUAWEI P40 Pro and HUAWEI P40 Pro+.

The industry-leading 40W Wireless HUAWEI SuperCharge is available on the HUAWEI P40 Pro+ for fast and convenient charging. The EMUI 10.1 operating system introduces a host of new features that enable a richer, more seamless AI life. HUAWEI MeeTime supports 1080p Full HD video call on Huawei smartphones. This also delivers clear picture quality even in low light or weak signal conditions.

I'm a gadget lover. A long time mobile lover and aficionado. A hotelier by education and Photographer by passion. Is that enough to describe me?

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